Lab setting with EEG and mask
The Science

The science of 

neuromodulation.

Decades of neuroscience research have shown that rhythmic sensory stimulation can evoke a state shift in neural and nervous system responses.

We work to advance this field of knowledge and build the next generation of intelligent neurotechnology.

Neurotechnology AVS SSVEP EEG & HRV Non-invasive
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The Mechanism

How the brain synchronizes to stimulus.

Delta 1–4 Hz
Theta 4–8 Hz
Alpha 8–12 Hz
Beta 12–30 Hz
SSVEP Entrainment

The brain synchronizes to stimulus

The SHIFT delivers precision-engineered light and sound pulses providing a stable sensory signal. Cortical systems in the brain naturally synchronize with this signal — a phenomenon called steady-state visual evoked potential (SSVEP), measurable in EEG.

Autonomic Shift

The autonomic nervous system responds

In our studies, we observe the autonomic nervous system shifting toward parasympathetic activation as the brain entrains to the stimulus—lower arousal and readiness for sleep and recovery. We measure this through HRV: increases in RMSSD and SDNN, reductions in LF/HF ratio.

real world outcomes

Behavioral & performance changes

In our studies, these biomarker shifts are aligned with real behavioral change: falling asleep faster, feeling calmer and more at ease, or —with alertness sessions— improved focus.

The SHIFT is a consumer wellness device, not a medical device. These observations are from early exploratory research. IRB-approved clinical studies planned for 2026.

Evidence Base

This field is well-established and fast-advancing.

75

peer-reviewed studies in our reference database

Browse Research Database → AVS neurotechnologyBeta entrainment & cognitionSSVEPHRV & autonomic regulationBrainwave entrainmentAlpha power & relaxationSleep onset & hypnagogia

Our research database spans the full depth of AVS literature — from foundational SSVEP studies to modern autonomic regulation research.

Every session in the SHIFT is designed based on frequencies, durations, and stimulus parameters supported by this literature.

Recent peer-reviewed findings have further accelerated interest in this area, contributing to a growing wave of research attention and investment across the field.

Validation Data

In-lab validation study.

Does the mechanism actually work? We ran a controlled in-lab exploratory study measuring subjective and physiological responses to our flagship sleep session.

Want to learn more about our exploratory study? Contact us to request the study report.

Important Context

This is not an IRB-approved clinical study. It is an early exploratory effort for internal research and validation purposes. Everything reported here represents our measurements and observations only. None of it is being positioned as peer-reviewed science or clinical/therapeutic claims. 

Study Type
Controlled in-lab, daytime sessions
Participants
n=75, healthy adults
Equipment
Lab-grade EEG · HRV · KSS · VAS · RSQ
EEG Power Spectrum
Illustrative representation of averaged spectral data
HRV Trace
Illustrative representation of averaged HRV metrics

Power spectrum dominated by beta (alert, aroused).

76

fell asleep or felt sleepy during session (self-reported, n=75)

40

mean pre/post VAS change (self-reported, n=75)

93%

want to use again (self-reported, n=75)

EEG: Observed increase in alpha-band power (8–12 Hz) and decrease in beta-band power (12–30 Hz)
HRV: Observed increases in RMSSD and SDNN, decrease in LF/HF ratio 
KSS: Self-reported improvement in sleepiness scores (Karolinska Sleepiness Scale)
RSQ: Self-reported improvement in relaxation depth (Relaxation State Questionnaire)

Early exploratory data from controlled in-lab sessions. These are observational measurements, not peer-reviewed findings. 

Partnerships

Working with leading institutions.

We are developing research partnerships with academic and clinical institutions. We do not disclose partners until research is published — but these are the areas we're actively working on.

Interested in research collaboration? Contact us.

Sleep Architecture & Circadian Regulation

Investigating how precisely timed AVS sessions may influence sleep stage transitions, circadian rhythm alignment, and overall sleep architecture quality.

Stress Response & Autonomic Regulation

Studying the mechanisms through which entrainment sessions may shift autonomic balance toward parasympathetic dominance and self-reported changes in perceived stress levels.

Cognitive Performance & Attention Networks

Exploring beta and gamma entrainment effects on sustained attention, working memory, and cognitive task performance in controlled settings.

Neurological Research

Collaborating with academic and clinical institutions to investigate AVS-based sensory technology across a range of neurological research contexts, including neurodevelopmental and neurodegenerative conditions.

Our Standards

Good science. No shortcuts.

Safety first. Always.

All stimulus parameters fall within established IEC photic safety limits. We never push beyond what the evidence supports. User wellbeing is non-negotiable.

Claims follow data.

We report what we find, not what we want to find. Pilot data is reported as pilot data. We don't overpromise, and we stay one step behind the evidence.

Open research.

We are committed to publishing our findings, sharing our methodology, and contributing to the broader scientific understanding of AVS-based neuromodulation.

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