The Product

Meet the SHIFT.

The SHIFT is a consumer wellness device, not a medical device.

The SHIFT is not yet on the market and is not currently available for public sale. Access is limited to participants in our private paid beta program for product research testing.

An audio-visual stimulation (AVS) wearable for sleep and performance.

SHIFT device
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Why Shift Exists

From read-only to read-write.

Most wearables today measure your metrics, but don't empower you to change them. We think the future of wearables is 'read-write' — giving users more autonomy over how their brains and bodies feel and perform. 

most wearables

"Your HRV is low. Try to relax."

future wearables

"Starting sleep session. Let's shift."

How It Works

Neurotechnology you can feel.

1

Put on SHIFT

Comfortable, wireless sleep mask with embedded LEDs and paired audio.

2

Choose your session

Wake, calm, sleep, focus — each shift is engineered to a specific frequency.

3

Feel the shift

Designed for an immediate, enjoyable experience. Users report noticeable shifts within minutes. 

The SHIFT delivers precision-engineered light and sound pulses at specific frequencies, engaging SSVEP entrainment designed to help guide your brain toward the state you choose.

Sessions

A growing library of state shifts.

Delta 1–4 Hz
Theta 4–8 Hz
Alpha 8–12 Hz
Beta 12–30 Hz
Sleep Onset
Delta · 1–4 Hz · 12–15 min
76% fell asleep or felt sleepy (self-reported, n=150)
Deep Relaxation
Alpha-Theta · 6–10 Hz · 10–15 min
40% self-reported VAS change (n=150)
Focus & Flow
Beta · 15–20 Hz · 5–10 min
50% self-reported focus increase (n=30)
Mood Support
Alpha · 8–12 Hz · 10–12 min
Energy Reset
Beta · 18–25 Hz · 5–8 min
Creative Assist
Theta · 5–7 Hz · 10–15 min
The Platform

Not just a device. An experience.

Device

  • • Precision-engineered AVS mask
  • • Embedded LEDs + binaural audio
  • • Wireless, comfortable, portable

App

  • • Session selection 
  • • Pre/post state tracking
  • • Integrates with WHOOP, Oura, Apple Watch 

Content Library

  • • Evidence-based sessions
  • • Immersive binaural audio
  • • Regularly updated session library
The Evidence

Just data, not marketing.

76

fell asleep or felt sleepy (self-reported, n=150)

-40%

self-reported pre/post VAS change (n=150)

93%

want to use again (self-reported, n=75)

exploratory study

Sleepiness Study

The data above is from a non-IRB controlled exploratory study (n=150) on our flagship sleep session. The study observed alpha-band increase and beta-band decrease in EEG recordings, and HRV metrics showed parasympathetic activation.

This is exploratory data, presented as observations, not peer-reviewed science or clinical/therapeutic claims. 

Specifications

What's inside.

Form Factor

Sleep mask wearable

Stimulation

Precision light + binaural audio

Session Length

5–15 minutes

Connectivity

Bluetooth + app

Use Context

In-office, in-home, or in-bed

Freq Range

0.5–30 Hz

Safety

Within IEC photic limits

Data

Integrates with WHOOP, Oura, Apple Health

Ready to shift?

Join the Beta →

Want the science?

Explore the Science →
Apply for Beta